Your Key to Virtual Production
Real-time chroma key. Limitless locations. Zero boundaries.
Real-Time Compositing, Without Compromise
Production Benefits
In Camera VFX
Slow Motion
Ability To Change In Post
Cost Effective
UE + Camera Tracking + Live Keying+IBL = ICVFX Magic
Unreal Engine
Image Based Lighting
Live Keying
Camera Tracking
Commercials
Cost Efficiency
Eliminates travel and location costs.
Reduces need for large physical sets.
Creative Flexibility
Easily integrates dynamic virtual environments.
Removes physical limits on creative visuals.
Accelerated Production
Enables real-time background changes on set reduces.
Reshoots and accelerates post workflow.
Brand Consistency
Ensures consistent visual branding across assets. Delivers repeatable looks from a controlled studio setup.
Corporate Videos
Professional & Polished Look
Creates polished, brand-integrated environments. Elevates professionalism of corporate video content
Brand & Message Control
Full control over visuals for clear, focused messaging. Easily adapts content for different audiences or regions
Cost-Effective Location Variety
Real-time background updates minimize reshoots. Accelerates production and post timelines
Faster Turnaround Times
Quick background swaps reduce shoot days. Streamlined edits speed up post-production
Long Format
World-Building Without Limits
Build expansive, immersive worlds digitally.
Enables cinematic scale without physical builds
Seamless Integration of VFX
Simplifies integration of CGI and VFX elements.
Boosts flexibility for complex post-production work.
Controlled Filming Conditions
Real-time compositing speeds up on-set workflow.
Retains full flexibility for changes in post
SP Chroma™ VS Traditional Green Screen
World-Building Without Limits
GS + Unreal: Clients and directors can see a live composite on monitors—making camera framing, lighting, and art direction decisions easier and faster.
Traditional GS: You’re shooting blind. Backgrounds are imagined or referenced in boards.
Fewer Reshoots / Faster Approvals
GS + Unreal: With a rough comp visible on set, you can spot issues early and fix them while talent and crew are still there.
Traditional GS: Problems are often discovered in post, leading to unexpected delays or costly pickups.
More Informed Performance
GS + Unreal: Actors can react to real-time backgrounds, timing, and camera moves, improving realism and engagement.
Traditional GS: Performances often feel disconnected or stilted, especially for less experienced talent.
Stronger Client Confidence
GS + Unreal: Stakeholders can visualize the creative direction during the shoot, reducing uncertainty.
Traditional GS: Clients often need to “trust the process” without seeing anything close to final until weeks later.
Improved Collaboration Between Departments
GS + Unreal: Art, camera, and post can align in real-time to fine-tune the composite, rather than working in isolated silos.
Traditional GS: Post-production inherits the guesswork— sometimes with misaligned lighting, blocking, or camera angles.
SP Chroma™ vs Traditional Green Screen
Greenscreen + Unreal (GS+UE)
More budget-friendly for short, fast-turn commercial or corporate shoots
Unlimited freedom to adjust backgrounds, lighting, timing in post
Large green cycs allow for big movements, multiple setups
Ideal for projects where creative isn't fully locked at shoot time
Seamless for motion graphics overlays, branded content, and explainers
Requires imagination—preview is helpful but not final output
Needs careful matching to digital background
Heavier post pipeline with keying/compositing
Clients must visualize final look with faith
Less visually impressive—green screen doesn’t sell the “wow”
LED Volume Wall
What you see is what you get—immediate final pixel capture
Natural, accurate reflections and lighting from LED surfaces
Minimal post needed—edit begins right after wrap
Clients see near-final product live on monitor or camera feed
Stunning live visuals—great for BTS, stakeholder visits, and press
Higher cost; better suited for premium or longer format productions
Background is baked in—limited ability to change after capture
Constrained by physical LED volume space and viewing angles
Requires fully-prepped and approved virtual environments in advance
Harder to integrate CG/text in post if background is already rendered
Resources
The Importance of Color Grading in Virtual Production
How Digital Twins are Transforming FIlm and Virtual Production
The Evolution of Special Effects in Cinema: From Practical to Digital
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